This Project from my final year at UW - Parkside was a project where we had to create a logo for Wisconsin National Park. I was very excited for this project as I love my home state of Wisconsin, and I wanted to showcase of it's beautiful parks.
I choose the Bearskin Trail, in Minocqua, WI.
The Process:
5 Versions, after starting with over 20 sketches I got 5 digital designs. to pick from.
Starting with the sketches, I narrowed down my 5 favorite logos and made them digital, I chose the one in the middle because I think it is the most eye catching and works best for this trail.
Mood Board:
Handbook:
DNR Sticker Challenge:
Again I started with the sketches, I narrowed down my 3 favorite Stickers then made them digital. I chose the first one because I think it has the best composition and captures both the state and nature aspects very well.
